Short-dated stock, sold while there is time to sell it.

Stock with a few months of shelf life left still has buyers. Distributors, value retailers and importers buy it when the expiry is clear and the price fits. Lotvine's AI finds them and closes each sale above your floor price.

Why short-dated stock gets stuck

Large retail chains and quick-commerce warehouses often stop accepting a product once its remaining shelf life falls below their cut-off. The stock comes back to your warehouse, or never leaves it, while the date gets closer every week.

The stock is still fine to sell, but your regular channels will not take it. Buyers that will are spread across thousands of towns, and your sales team has no time to call them one by one for a single lot.

Who buys it

  • Distributors who supply small shops. About 90% of India's FMCG sales go through around 1.3 crore small shops, and those shops sell stock fast.
  • Value retailers and wholesalers who buy off-price stock every month.
  • Online sellers, if you allow marketplace channels for the lot.
  • Importers in the Gulf and Southeast Asia, for lots with enough shelf life left to ship.

Source: kirana share of FMCG sales, Cornell SC Johnson College of Business, May 2026; kirana stores, Kotak Neo (AICPDF), May 2026.

Built for speed

With short-dated stock, every week counts. The process is set up so the first offers come in early.

48 hours

Reach plan

Send your stock file. We turn it into lots and share a reach plan within 48 hours.

In parallel

Many buyers at once

The AI pitches each lot on WhatsApp, voice calls in the buyer's language, email and Lotvine Store at the same time.

Up front

Expiry on every lot

Batch, expiry and minimum order show before a buyer makes an offer, so no deal falls apart late over the date.

24 hours

Pull it any time

If your own channel takes the stock back, pause or pull the lot. It comes down within 24 hours.

An example lot

A lot of green tea bags, 4,800 boxes of 50, in Kolkata, with a June 2027 expiry. The AI lists it with the expiry up front, matches it to distributors and value retailers in the regions you allow, and negotiates offers against your floor. You approve the deal, buyers pay before dispatch, and we arrange pickup.

Example for illustration. Lots shown on lotvine.com are examples.

India first, export where it fits

An export shipment takes longer than a domestic sale, so stock with the shortest dates is better offered in India first. Lots with more shelf life left can go to importers in the countries you approve. See export.

How it works

  1. List your stock

    Upload an Excel, CSV or ERP export. The AI turns it into lots.

  2. Choose buyers and set your floor

    Pick buyer types and regions, and the lowest price you will take.

  3. The AI reaches the buyers

    It matches each lot to distributors, online sellers, chains and importers, then pitches it on WhatsApp, email, voice calls and Lotvine Store, in the buyer's language.

  4. The AI negotiates the deal

    It answers questions, handles counter-offers and pushes for the best price. It never goes below your floor.

  5. Approve the deal

    Accept what it brings back, or let it close on autopilot.

  6. Fulfil the order

    Hand over the stock. We arrange pickup and paperwork.

  7. Get paid

    Buyers pay before dispatch. You get a report for every sale.

Questions brands ask

Does every lot show batch and expiry?

Yes. Every lot shows batch, expiry and minimum order before a buyer can make an offer.

How fast does a lot go live?

Send your stock file. We turn it into lots and share a reach plan within 48 hours.

Can I pull a lot after it is live?

Yes. You can pause or pull a lot at any time, and it comes down within 24 hours.

Which categories do you take?

Personal care, apparel (shoes and bags), food and beverages, health supplements, toys, electronics (phones, cases and mobile accessories), furniture, home tools and auto tools. Ask us if yours is not listed.

Which markets do you cover?

India is live. Southeast Asia (Malaysia first) and the Gulf (the UAE first) are next. You choose where each lot sells.

What does it cost?

No listing fee and nothing up front. You pay a commission only on what sells.

Send us the dates. We'll show you who would buy before they run out.

One stock file is enough. We reply with a reach plan within 48 hours.