Sell surplus stock without cutting your own price.
Excess, seasonal and overrun stock loses value every week it sits. Lotvine's AI finds distributors, wholesalers, online sellers and importers who will buy it, and closes each sale above the floor price you set.
What counts as surplus
Any stock your current channels will not take at a price you accept. Most brands start with one of these.
Excess and overstock
More units than your distributors and retailers will take this season.
Seasonal lines
Festive packs, summer ranges and gift sets once the season has passed.
Overruns
Production runs that came in above the order.
Closeouts
Discontinued SKUs and end-of-line ranges, sold as single lots or bundles with a full SKU manifest.
Short-dated stock
Lines with limited shelf life left. How we sell short-dated stock.
Why a discount sale at home costs more than it brings in
The usual fix for surplus is a deep discount through your own distributors or a marketplace sale. The cut price then sits next to your full-price stock. Your retailers see it, your own online sellers have to match it, and some buyers learn to wait for the next sale.
Lotvine sells the same stock one level up, to businesses outside your core markets and channels. You choose which towns, countries and channels are open for each lot, so the lower price never lands where your regular stock sells.
How Lotvine sells it
One stock file in. You set the rules, the AI finds the buyers and negotiates every deal.
- List your stock
Upload an Excel, CSV or ERP export. The AI turns it into lots.
- Choose buyers and set your floor
Pick buyer types and regions, and the lowest price you will take.
- The AI reaches the buyers
It matches each lot to distributors, online sellers, chains and importers, then pitches it on WhatsApp, email, voice calls and Lotvine Store, in the buyer's language.
- The AI negotiates the deal
It answers questions, handles counter-offers and pushes for the best price. It never goes below your floor.
- Approve the deal
Accept what it brings back, or let it close on autopilot.
- Fulfil the order
Hand over the stock. We arrange pickup and paperwork.
- Get paid
Buyers pay before dispatch. You get a report for every sale.
Rules you set for every lot
The AI works inside these. Change them per lot, at any time.
Floor price
The lowest price you will take for each lot. No offer below it reaches you.
Regions and towns
Sell in the metros, in tier-2 and tier-3 towns, or both. Keep lots out of the markets where your own sellers work.
Countries
Lots cross borders only where you allow. You pick every destination before a lot leaves.
Channels
Choose whether a lot can go to buyers who sell on marketplaces, or only to buyers who sell outside them.
Brand name
Show it or hide it. Private lots are shown only to the buyers you pick.
How much the AI does
Approve each buyer, approve each sale, or let it run on autopilot inside your rules.
Who buys surplus stock
Verified businesses only. Every buyer passes GST or VAT and KYC checks, and is profiled by category, region, order size and what they bought before.
Distributors
India has about 4 lakh FMCG distributors. Each one supplies many shops, so one buyer puts your stock in front of many shelves.
Wholesalers and value retail
Businesses that buy off-price stock regularly and sell it through their own stores.
Online sellers
Sellers who list branded stock on marketplaces. You decide whether a lot can go to them.
Importers
Buyers in the Gulf and Southeast Asia who take cartons to full containers. More on export.
Source: FMCG distributors, Kotak Neo (AICPDF), May 2026.
What it costs
No listing fee and nothing up front. You pay a commission only on what sells. Buyers pay in advance before dispatch, and we arrange pickup, GST or VAT invoices and export papers.
After the first lot
Buyers who take your surplus come back for your full range. The path runs from one-off lots, to a regular monthly flow of overruns and closeouts, to full-price sales of your range in new towns and countries. See B2B distribution.
Questions brands ask
Will this hurt my brand's pricing?
No. You set the floor price, regions, channels and which buyers see each lot. No offer below your floor gets through, and lots can stay out of your core markets.
What kind of stock can I sell?
Start with excess, seasonal, short-dated stock, overruns and closeouts. Once those buyers are in place, the same channels take your full range into new towns and countries.
Which categories do you take?
Personal care, apparel (shoes and bags), food and beverages, health supplements, toys, electronics (phones, cases and mobile accessories), furniture, home tools and auto tools. Ask us if yours is not listed.
How fast does a lot go live?
Send your stock file. We turn it into lots and share a reach plan within 48 hours.
Can I pull a lot after it is live?
Yes. You can pause or pull a lot at any time, and it comes down within 24 hours.
What does it cost?
No listing fee and nothing up front. You pay a commission only on what sells.
Tell us what you have. We'll show you who would buy it.
Send a stock file. We share a reach plan within 48 hours.